Hispanic & general market consumers
We reach South Texas consumers of all backgrounds and ages.
Listener Profile
Our listeners are loyal and attentive. Our audience ranges from 18-65+ year old women and men of various socioeconomic backgrounds.
#1 Stations
We know the market and the market knows who we are.
Online Presence
Through the years we have built a huge online community with over 930k followers across all our social media and over 205k monthly users in our websites.
Market Overview
Radio United reaches nearly 3 in 5 Hispanic Adults 18+
listening to radio in Laredo, Texas each week. Reaching 92,800 of these Adults.
Estimated Annual Spending on Retail and Food Services
Hispanic Adults 18+
$1.9 Billion
General Market Adults 18+
$55.8 Million
Radio United reaches more than 2 in 5 General Market Adults 18+
listening to radio in Laredo, Texas each week. Reaching 2,600 of these Adults.
Radio United reaches nearly 2 in 5 Hispanic Adults 18+
listening to radio in The Rio Grande Valley, Texas each week. Reaching over 1/4 Million of these Adults.
Estimated Annual Spending on Retail and Food Services
Hispanic Adults 18+
$5.4 Billion
General Market Adults 18+
$282.2 Million
Radio United reaches more than 1 in 5 General Market Adults 18+
listening to radio in The Rio Grande Valley, Texas each week. Reaching 14,400 of these Adults.
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Hispanic and General market consumers | Radio United